Unders-wear
Overview
Created Lucky Unders-wear to advertise a new Christmas gambling tradition of betting all the basketball unders with your squad on the DraftKings app because betting isn’t just about the win, it’s about the experience. From locking in the bet to sweating the bet. And, finally, cashing the bet. It’s always better when you ride with the crew.
Agency
Team
Kyle Arango
Andrew Siegel
Jordan Chlapecka
Bobby Glennon
Unders-wear Squad
OOH
Social
Unders-wear Design
Webshop
BTS
Skin In The Game
Overview
Sports fans have gone viral in the past for confidently getting championship tattoos of their favorite teams before the season starts. We leveraged that insight to create a tattoo of a betslip to show how really confident fans could get some legit skin in the game. Total spend $40. Garnered 60K views, 2,500+ likes, 100+ comments in first 12 hours before getting picked up by the following accounts.
Team
Bobby Glennon
Creighton Stevenson
Yankee Stadium
The Bar
At Home
The Shop
OOH
Chicks Makin’ Picks
Overview
Cast Doris the chicken to be DraftKings sports analyst for our NFL TikTok mini series Chicks Makin’ Picks. Follow along as she keeps predicting winners. Doris is currently 4-0 and has racked up over 1.2 million views.
Agency
Team
Bobby Glennon
Frank Lawler
Episode 5 Week 20: Bengals vs Titans
Views: 172.4K
Doris Merch
