Duracell Formula 1
Overview
The difference between success and failure in a sport as competitive as F1 can be as small as five centimeters - the length of a Duracell AA battery. We partnered with Williams Racing to give the world a new way to look at Duracell batteries by dramatizing the small decisions that actually make a big difference, functionally and emotionally. Reminding the world that Duracell gives you the power to do more. That’s the Duracell difference.
Agency
Energy :30
Scream :30
OOH
