The Facts Machine
Overview
Took over the New York Civil Liberty Union’s social media channels with a 1,972 minute live stunt, The Facts Machine. To bombard New York state legislators with the facts about abortion in order to stop Governor Cuomo from taking the right to have an abortion away from New Yorkers.
Agency
Team
Sarah Worthington
Armando Flores
Ana Vásquez
Fern Diaz
Melanie Bossert
Arthur Jung
Tom Daley
Jessica Petrullo
Case Study
Teaser
Rigged a functioning old fax machine up with a few boxes worth of dot matrix paper that had been pre printed with a never ending set of facts about outdated abortion laws in order to create a seamless live feed that lasted 1,970 minutes. Manned and operated by myself and two interns for three days nonstop no sleep. This is what it looked like.
SMS To Fax
Created an SMS system that allowed anyone to text, (347) 933-6965 and receive an instantaneous message that asked them to text back their name and address. Upon clicking send, a FAX was sent on your behalf to Governor Cuomo and Senator Flanagan. Bombarding their fax machines.
Social
We had roughly 32K viewers in the first hour of the live feed.
Website
Created a website for people that weren't on social media so they still had a way to view our livestream.
Website Live Feed
Press
BTS
