JOHN_HEADERS_FANATICS-1

Merch Madness

Overview

Fanatics debuted Merch Madness, an annual day of giving where they donated $20mm worth of merchandise, and asked us to help blow it up on social. We coordinated on-the-ground content capture in over 10 cities, with dozens of celebrities, and partnered with Lil Baby on an original song and music video. The music video combined pre-recorded and documentary footage to tell the story of the day in an authentic and engaging video. We pierced culture after the drop, becoming a top 10 video on YouTube for the day.

Team

Kyle Arango
Bobby Glennon
Fanatics Team
Vayner Team

Music Video

Sentiment

Fanatics-Merch-Madness-Youtube-Comments-Mock-Up

OOH

Fanatics Merch Madness OOH 2 LOGOS
Fanatics Merch Madness OOH 3 LOGOS
Fanatics Merch Madness OOH 1 LOGOS
Fanatics Merch Madness OOH 4 LOGOS
Fanatics Merch Madness OOH 5 LOGOS
Fanatics Merch Madness OOH 6 LOGOS
Fanatics Merch Madness OOH 7 LOGOS

Hero Images

Merch Madness_Hero_Image_Fanatics_High Res Stills_13.0000000 Retouched Retouch JOHN Logos
Merch Madness_Hero_A_0001C003_230625_155024_p1D9K.01370024.mov.15_51_27_04.Still001 Retouched JOHN Logos
Merch Madness_Hero_Image_B_0002C005_230625_192737_p1CEX.01683097.mov.19_28_51_20.Still001 Retouch JOHN Logos
Merch Madness_Hero_Image_B_0002C005_230625_192737_p1CEX.01682391.mov.19_28_21_15.Still001 Retrouched JOHN Logos
Merch Madness_Hero_Image_A_0002C002_230625_191824_p1D9K.01673385.mov.19_22_07_01.Still001 Retouched JOHN Logos
Merch Madness_Hero_Image_A_0002C002_230625_191824_p1D9K.01674119.mov.19_22_41_16.Still001 Retouched JOHN Logos
Merch Madness_Hero_Image_B_0002C005_230625_192737_p1CEX.01684594.mov.19_29_54_03.Still001 Retouched JOHN Logos

Press

Fanatics Merch Madness Press Comps Mac Display Computer 1
Fanatics Merch Madness Press Comps Mac Display Computer 2
Fanatics Merch Madness Press Comps Mac Display Computer 3
Fanatics Merch Madness Press Comps Mac Display Computer 4
Fanatics Merch Madness Press Comps Mac Display Computer 5
Fanatics Merch Madness Press Comps Mac Display Computer 6
Fanatics Merch Madness Press Comps Mac Display Computer 7
Fanatics Merch Madness Press Comps Mac Display Computer 8
Fanatics Merch Madness Press Comps Mac Display Computer 9
Fanatics Merch Madness Press Comps Mac Display Computer 10
Fanatics Merch Madness Press Comps Mac Display Computer 11
Fanatics Merch Madness Press Comps Mac Display Computer 12
Fanatics Merch Madness Press Comps Mac Display Computer 13
Fanatics Merch Madness Press Comps Mac Display Computer 14
Fanatics Merch Madness Press Comps Mac Display Computer 15

Spotify

Fanatics-Merch-Madness-iTunes-Laptop-Mock-Up

BTS

Developed-Film-Scans-7_21_23-27-1×1-2
Developed-Film-Scans-7_1_23-30-1×1-2
Developed-Film-Scans-7_1_23-35-1×1-2
Developed-Film-Scans-7_1_23-23-1×1-2
Developed-Film-Scans-7_21_23-29-1×1-2
Developed-Film-Scans-7_1_23-25-1×1-2
Developed-Film-Scans-7_1_23-33-1×1-2
Developed-Film-Scans-7_1_23-24-1×1-2
Developed-Film-Scans-7_21_23-28-1×1-2
Developed-Film-Scans-7_1_23-27-1×1-2
Developed-Film-Scans-7_21_23-32-1×1-2
Developed-Film-Scans-7_1_23-28-1×1-2
Developed-Film-Scans-7_1_23-29-1×1-2
Developed-Film-Scans-7_21_23-25-1×1-2
Developed-Film-Scans-7_1_23-32-1×1-2
Developed-Film-Scans-7_1_23-26-1×1-2
Developed-Film-Scans-7_1_23-22-1×1-2
Developed-Film-Scans-7_21_23-30-1×1-2
Developed-Film-Scans-7_1_23-34-1×1-2
Developed-Film-Scans-7_21_23-26-1×1-2
Developed-Film-Scans-7_1_23-31-1×1-2
Developed-Film-Scans-7_21_23-31-1×1-2

 

© 2025

 

IG / LI

 

© 2025

 

IG / LI