Pantone Superbowl LIV
Overview
The San Francisco 49ers and The Kansas City Chiefs made it all the way to the Super Bowl this year. Two teams that play two very different styles of football. From cities in two very different parts of the country. Separated by nearly 2000 miles.
Yet their primary colors are neighbors in the Pantone System.
So we came up of a way to have Pantone for the first time ever authentically join the Super Bowl LIV conversation without mentioning the teams, cities, or league by name by replacing our subjects with a Pantone color code in our Big Game Color Commentary tweets. Ultimately uniting two very different groups of people, designers and sports fans on the same platform, Twitter.
Agency
Team
Jason Musante
Jae Who
Anthony Clune
Brand Tweets
Interacted with: Jeep, Heinz, Pringles, Reeses, Skittles, Squarespace, Tide, Hyundai, Dorritos, Cheetos, Avocados From Mexico, Little Caesars Pizza, Ny Life, Olay.
Commentary Tweets
Press & Award
