Everyday Better
Overview
Focused Zelle’s second campaign around making everyday better for users by featuring all of the different use cases Zelle helps people with on a daily basis. From splitting the bill for dim sum to gifting better or sending money to your college student to vaycay better Zelle makes money transfers happen quickly and easily.
Agency
Team
Sara Worthington
Armando Flores
Andrew Tobin
Nick Novich
James Ryan
Broadcast
All executions were based off of highlighting specific gifting use cases in these videos that ladder up to the wholistic idea of making Everyday Better by simply using Zelle to send money instead. Created by the rest of the team.
Radio
Focused on more payment use cases made better by simply using Zelle that would not only be obscure but also allow us to have
a lot of fun with the elongated SFX’s on the upfront to capture the attention of your ears.
Gift Cards Activation
Created an activation in the card isle with the intention to not only advertise using Zelle to gift better but also change a human habit by teaching our audience to gift money digitally instead of with physical money like cash or check which isn’t safe.
Hulu Slates
Cut down existing digital videos to create new message based on Hulu’s :07 second constraints.
Kargo Mobile Canvas
Adapted the video assets and our branding for uniquely shaped media buy units.
OOH Print
Created out of home print ads in our Everyday Better confetti stylized branding. Featured bellow are a few placements in NYC. We also created just as many unique placements in Los Angeles, San Fransisco, Chicago and Miami.
OOH Digital
Created an alternate headline layout for our digitally animated out of home assets featuring large blank better’s to get to the point more quickly. Also utilized a gentle suspended confetti animation as to not distract from the legibility of our headlines and body copy.
Gov Ball Music Festival Activation
Created a Zelle themed party boat ride for guests going to and from NYC’s Gov Ball music festival. Focused messaging on music, party and festival themed use cases.
Banners
Swipe through to view the broad spectrum of Everyday Better Zelle use case headlines we created with confetti and alternating shape animations.
Bleacher Report Takeovers
Took over Bleacher Report with basketball and draft related messaging on the day of the NBA draft.
You Owe Me Reminders Experience
Overview
Created a new product experience for Zelle. The concept was based on making it easier and more fun to ask people who owed you money to pay up. With the help of our spokesperson Daveed Diggs and his rhythm and flow we created a promo for the new website user experience, the content that people could send and the branded posts to advertise it.
Agency
Website Promo
Website User Experience
The website featured a series of simple questions like... Who owes you? What's their name? What do they owe you for? When answered the website would give you a custom video of Daveed Diggs asking for your money back in a smart and silly way. Lastly the website would direct the user to send the You Owe Me video reminder via Facebook or text to the person who owes you
the money.
Custom Content
Depending on how you answered the questions on the website you would be offered a unique video with Daveed Diggs asking for your money back in a fun way that you could then send on social or via text to the person that owes you the money.
Recieved Content
Each unique video of Daveed Diggs asking for your money back in a fun way would begin with an animated rhyming headline that included the person’s name you were sending the reminder to and the thing you were asking to be paid back for.
Social
These social ads created with snipets from each Daveed You Owe Me Reminder video were paired with new rhyming headlines to promote the use of Zelle and the You Owe Me Reminder
website experience.
Brand Launch
Overview
Worked on 360 campaign to launch a new product developed by Huge Inc. that facilitates peer to peer wire transactions inside of all major banks banking apps. Over night Zelle Pay a purple, free money transferring service was now located inside of everyone’s banking app and no one knew what it was or how it worked. This campaign helped the world understand why using Zelle was faster, safer and easier than the competition; Venmo, Paypall, Cash etc.
Agency
BROADCAST
All executions were based off of the rhythm and flow tone in these anthem videos and establish a laundry list of fun Zelle payment use cases created by the rest of the team.
Digital Video
Brought to life 10 simple and unexpected visuals to accompany each of our brand messages. From a cute guard dog referencing safety to chipping in for an unexpectedly large gift popping out of a very tiny box.
Radio
The following radio spots continued to build out Zelle’s rhythm and flow tone with new voice talent. The first two spots focused on lots of different payment use cases. While the last three radio spots highlighted Zelle’s USPs fast, safe and easy.
Room 512 At SXSW
Created a concert activation at South by Southwest in partnership with Soundcloud that focused around specific concert going use cases, like paying back for tickets, drinks and food.
Banners
Swipe through to view the broad spectrum of rhyming Zelle use case headlines we created with alternating shape animations.
Website Skins
Adapted our branding and messages to fit different platforms.
